maximize your

digital presence

marketing
Strategies and tools that deliver results
creativity
Bringing the ‘wow’ factor to life
technology
Innovating to manage the velocity of change
solutions
Seamless integration to meet your business goals
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About Us

Who We Are

Hileman Group is a group of Smart, Talented and Passionate People who love to work at the intersection of Marketing, Creativity and Technology to create smart digital solutions. We’re not ashamed to admit we get jazzed by great search engine rankings, rock-solid information architecture, responsive designs, climbing conversion rates and top-notch CMS systems. But what we love most is using our considerable know-how to create spot-on comprehensive digital marketing strategies and build the tools that drive our clients’ success.

What We Do

From initial inspiration to measurable results, we help our clients set and accomplish their digital marketing goals. We can finesse your objectives into inventive and effective strategies, and then implement those strategies using the optimal technology. Our cutting-edge know-how isn’t based on the latest buzzwords, but on what works. We know that technology alone won’t help you achieve your goals. That’s why our integrated approach works: we put your unique business goals first and together develop a strategy shaped by our expertise in marketing, creativity and technology. The result is the ultimate integrated solution that meets your specific goals to deliver measurable results.

How We Do It

Our team thrives in that sweet spot that is the intersection of Marketing, Creativity and Technology. This is where digital marketing solutions that work are born. You can’t develop effective strategies in a vacuum. We get to know your customers and your goals so your digital marketing initiatives yield results. Digital marketing is so much more than just using technology to push your message out there. Don’t get out there just because everyone else is. You need a plan that yields results. The Hileman Marketing, Creativity and Technology approach delivers the strategic plan, ideal implementation and superior results.

Careers

Looking for Smart, Talented, Passionate People

Excuse us if we boast, but our team of smart, talented and passionate people is like none other. We’re a mix of marketing, creative and tech gurus who love what we do and it shows.

Interested in joining in?

We are currently looking for talented:

  • .Net Developers
  • Web Designers
  • Inbound Marketing Specialists
Send us your resume.

Who We Are

Hileman Group is a group of Smart, Talented and Passionate People who love to work at the intersection of Marketing, Creativity and Technology to create smart digital solutions. We’re not ashamed to admit we get jazzed by great search engine rankings, rock-solid information architecture, responsive designs, climbing conversion rates and top-notch CMS systems. But what we love most is using our considerable know-how to create spot-on comprehensive digital marketing strategies and build the tools that drive our clients’ success.

What We Do

From initial inspiration to measurable results, we help our clients set and accomplish their digital marketing goals. We can finesse your objectives into inventive and effective strategies, and then implement those strategies using the optimal technology. Our cutting-edge know-how isn’t based on the latest buzzwords, but on what works. We know that technology alone won’t help you achieve your goals. That’s why our integrated approach works: we put your unique business goals first and together develop a strategy shaped by our expertise in marketing, creativity and technology. The result is the ultimate integrated solution that meets your specific goals to deliver measurable results.

How We Do It

Our team thrives in that sweet spot that is the intersection of Marketing, Creativity and Technology. This is where digital marketing solutions that work are born. You can’t develop effective strategies in a vacuum. We get to know your customers and your goals so your digital marketing initiatives yield results. Digital marketing is so much more than just using technology to push your message out there. Don’t get out there just because everyone else is. You need a plan that yields results. The Hileman Marketing, Creativity and Technology approach delivers the strategic plan, ideal implementation and superior results.

Careers

Looking for Smart, Talented, Passionate People

Excuse us if we boast, but our team of smart, talented and passionate people is like none other. We’re a mix of marketing, creative and tech gurus who love what we do and it shows.

Interested in joining in?

We are currently looking for talented:

  • .Net Developers
  • Web Designers
  • Inbound Marketing Specialists
Send us your resume.

Services

We work at the intersection of marketing, creativity, and technology, where we leverage multiple diciplines to develop custom solutions. Explore our services and learn how we can engage your customers with superior digital tools and expertise.

Digital Marketing

The computers, smartphones and tablets used (and loved!) by people every day are the conduits for rapidly evolving digital marketing techniques. As part of an overall strategic plan, we develop premier digital tools to not only communicate with but engage your customers and achieve your business goals.

User Experience

User Experience (UX) is a relatively new term for something that has been an intrinsic part of effective digital design all along. It encompasses everything that a user encounters when using a digital product. Functionality, usability and visual appeal all contribute to a user’s overall impression and satisfaction. Our unique approach to UX is process-based and begins with research. This enables us to build an experience that caters to the needs of the target audience. A defined process is important in order to maximize every facet of the experience.

Technology

We focus on business first, then technology. Building technology solutions tailored to your business needs sets us apart. Often we’re tasked with integrating existing systems, providing the glue that pulls together all the pieces to deliver a seamless solution. Does your CRM system need to talk to your CMS system? No problem - complex integrations are our forte. As a matter of fact, many projects come our way after others have tried and failed. The number of available technologies is exploding so we constantly monitor and evaluate the technology landscape to keep abreast changing dynamics and trends. Our team loves a challenge and has a proven track record of combining the best of today’s technological tools with strategic marketing and creative design to keep our clients on top of the velocity of change.

Visual Design

In today’s busy world where you literally have seconds to grab someone’s attention, compelling visual design is a must. From fresh design trends and approaches to state-of-the-art technology, we’re at the top of the game.

Analytics

If you don’t know where you’ve been it’s hard to know where you want to go and how to get there. Analyzing your online presence is key to creating an overall strategy that will ultimately deliver measurable results. Whether you need to know which marketing channel is the best revenue-driver to your online storefront or how effective your call-to-actions are on your landing pages – analytics are essential. At Hileman Group we leverage analyses and audits as part of creating data driven and effective digital marketing campaigns.

DIGITAL MARKETING
The computers, smartphones and tablets used (and loved!) by people every day are the conduits for rapidly evolving digital marketing techniques. As part of an overall strategic plan, we develop premier digital tools to not only communicate with but engage your customers and achieve your business goals.
Strategy
A traditional marketing mind set doesn’t fly in the digital world. You need to do more than just push your message out there. We believe defining a strategy before building out your digital marketing tools is essential to your success. That’s why we start by delving into your business needs and what your customers want. Only then can we create the best digital solutions. Your customized digital marketing strategy may include a combination of email marketing, online advertising, brand marketing, Search Engine Optimization, Pay-per-Click, social media or other digital marketing tools.
Inbound Marketing
When done correctly, your digital presence should lead potential customers to you. This is the beauty of inbound marketing. When you make engaging and desirable content easy to find, whether through search engines, social media, blogs, white papers, videos or other digital means, you provide value and put potential customers in control of the information they receive. Through inbound marketing you can earn customers’ interest and future business. Two of the most effective inbound marketing methods include content marketing and social media campaigns. The better you know your customers, the easier it is to provide them with information they value. Through Marketing Automation, we can send potential customers information we know they’ll find useful based on their user habits, interests and preferences. Technology gives us the ability to separate out who is looking for what, and then deliver answers directly to their inbox.
Content Marketing
Content is king. Closely linked with inbound marketing, content marketing is all about distributing relevant and valuable content to attract and engage your target audience. This approach can influence potential customers in very positive way as an alternative to a direct sales pitch or call to action. You can use a number of digital tools to share content including social media platforms, organic and paid search engines and email marketing.
Social Media
Everyone has jumped on the social media bandwagon but not everyone is reaping results. Why? If you don’t have a strategic road map showing where you want to go, simply being on Facebook, LinkedIn and Twitter won’t yield results. Social media is a wonderful platform to create and share valuable content and ideas in real time while reaching a large target audience. A relatively inexpensive component of a marketing campaign, social media can help you gain organic website traffic by creating content that will attract attention from customers. Having been down this road a time or two, we can show you how to use social media to develop customer relationships and get results.
Direct Marketing
When your marketing message is best delivered directly to the target audience you’ve identified, direct marketing is the way to go. We can help you develop the specific call-to-action that will grab the attention of customers. What’s more, you can easily track and measure results.
USER EXPERIENCE
User Experience (UX) is a relatively new term for something that has been an intrinsic part of effective digital design all along. It encompasses everything that a user encounters when using a digital product. Functionality, usability and visual appeal all contribute to a user’s overall impression and satisfaction. Our unique approach to UX is process-based and begins with research. This enables us to build an experience that caters to the needs of the target audience. A defined process is important in order to maximize every facet of the experience.
IA
The User Experience can be greatly impacted by Information Architecture (IA), which is how digital content is structured, organized and labeled. Is the navigation intuitive? Is information easy to find? Correctly structuring information involves paring it down to recognizable units and establishing telling connections. To effectively organize information, you must create groups that make it easy to find specific material. Clearly labeling site components can help to enhance navigation and “findability.” When it comes down to it, if users can’t easily find what they need, then the information architecture has failed. We can help you avoid this pitfall by designing an effective information architecture strategy from the ground up.
Usability
At its core, usability is simply about ensuring your digital products work the way they need to for the intended audience. We employ usability testing to evaluate a website by testing it on users. Direct feedback on how real users utilize a site is an irreplaceable step in the development process. It also helps us gauge accessibility or ease of use, which ties into the effectiveness of the Visual Design.

Another valuable component of the development process is usability analysis. This cost-effective option involves the close inspection of system specifications that can’t be tested on users, but have bearing on the user’s experience. Paying close attention to usability improves the experience of your audience and generates positive results.
Responsive Design
In today’s environment, your site is just as likely to be accessed on a mobile device such as a phone or tablet as it is on a desktop computer. Rather than creating two sites to ensure optimal viewing, Responsive Design restructures your full desktop site to work seamlessly within the mobile environment. This is a cost-effective approach to maximizing the mobile viewing experience by minimizing resizing, panning and scrolling to increase readability.
Technology
We focus on business first, then technology. Building technology solutions tailored to your business needs sets us apart. Often we’re tasked with integrating existing systems, providing the glue that pulls together all the pieces to deliver a seamless solution. Does your CRM system need to talk to your CMS system? No problem - complex integrations are our forte. As a matter of fact, many projects come our way after others have tried and failed. The number of available technologies is exploding so we constantly monitor and evaluate the technology landscape to keep abreast changing dynamics and trends. Our team loves a challenge and has a proven track record of combining the best of today’s technological tools with strategic marketing and creative design to keep our clients on top of the velocity of change.
CMS
Content Management Systems (CMS) are all about giving you control over your web site’s content. A CMS is the engine that drives the web and mobile presence of an organization. You’ll find robust and intuitive CMS systems at the foundation of today’s most successful web sites.
eCommerce
What keeps customers coming back to shop online? A seamless and positive purchasing experience driven by effective site design, easy shopping carts, secure online merchant accounts with payment gateways, and strong web analytics. From merchandising to order processing to fulfillment, we can help you optimize every facet of your eCommerce platform.
Web Development
Does your web site do what you need it to do? As expert digital marketers, we can help optimize your web presence. Whether you simply need to increase search engine rankings, drive eCommerce, redesign an existing site or build a new Web site from scratch, we can help you get more out of the web.
Hosting
Dependable hosting is a must for your web site. Hileman offers turnkey hosting services giving you a single source for all your web needs.
Email
Email marketing is a proven, inexpensive method of staying in touch with existing customers and cultivating new ones. We help create a strategy, design an automated campaign and track the results for maximum ROI. Custom turnkey systems allow non-technical users the ability to create, send, manage and measure e-mail campaigns.
Visual Design
In today’s busy world where you literally have seconds to grab someone’s attention, compelling visual design is a must. From fresh design trends and approaches to state-of-the-art technology, we’re at the top of the game.
Web
The moment your web site appears, an immediate impression is made. When composed in the correct way, color, type and imagery can create an online environment that is so visually stimulating and appealing that it elevates the user experience. Color and typography are two of the most influential design elements out there, no matter what your brand. We excel at understanding the impact visual design can have on your customers and pinpointing a design that sets the tone for your story at a glance.
Motion
Web sites can be transformed from static to spectacular by employing motion, which we create by using animated technology and videos. Any message you share online can be brought to life with motion, including product promotions, logo placements and customer presentations. Clicking from slide to slide on a PowerPoint won’t wow clients and prospects the way a seamlessly flowing dynamic presentation can. Experience has taught us that users often prefer videos over static text, and we can help you create compelling videos imbued with the personality and targeted message of your company. Creating a captivating interactive experience is all about using visual cues to lead users through an informative virtual conversation. Motion keeps the conversation going.
Print
At the intersection of Marketing, Creativity and Technology, we’ve found that print collateral can be an effective complement to the right digital marketing campaign. In print or online, we deliver compelling messaging and visuals that capture the attention of your target audience.
Brand Identity
You are the components of your brand. Does your identity deliver the right message to the world? Whether you need to strengthen your identity or simply effectively brand your marketing promotions, we can help. We understand the importance and impact of brand and identity and have the strategic tools to help you refresh, strengthen or reimagine the image you present to the world.
Analytics
If you don’t know where you’ve been it’s hard to know where you want to go and how to get there. Analyzing your online presence is key to creating an overall strategy that will ultimately deliver measurable results. Whether you need to know which marketing channel is the best revenue-driver to your online storefront or how effective your call-to-actions are on your landing pages – analytics are essential. At Hileman Group we leverage analyses and audits as part of creating data driven and effective digital marketing campaigns.
Organic Search
For a down and dirty baseline of the current state of your website in search engines as compared to your top two online competitors, go organic. This analysis shows how your site ranks in search engines naturally, and is a cost-effective way to get the information you need to move your web properties up in the ranks. If you aren’t ranked where you want to be, we can walk you through the improvement process.
Paid Search
This analysis dives into your current paid search campaigns and uncovers places where you are wasting budget on poor targeting or low quality keywords. Action items coming from this analysis have saved clients thousands of dollars a month by eliminating unwanted and off-target traffic. It’s an inexpensive way to get a snapshot of your situation before making the investment in search engine marketing.
Usability Analysis
Usability analysis takes a much closer look at how end users interact with your site via tools such as heat and click maps (which show where users spend their time on your site) and in-depth stake holder interviews. You’ll receive valuable insight backed by data that can be used to augment end user success and your bottom line.
Web Analysis
A web analysis is an in-depth look at your website that provides everything you need to know about your site from traffic numbers to user experience profiles. By tracking specific information on your site, we can collect a wealth of information that will help us optimize site performance.

Contact Us

How to Reach Us

Hileman Group

2217 E. 9th Street, Suite 200
Cleveland, OH 44115

Telephone: (216) 923-1445
Fax: (216) 923-1446

There are parking lots located on the corner of Carnegie and E. 9th Street and on Bolivar Road (turn left off E. 9th Street). Metered street parking is also available in front and on the side of the building.

© 2013 Hileman Group